Wednesday, June 27, 2012

Volkswagen named top green brand

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Volkswagen, a company that prides itself on its environmental-friendliness, made a list of 2012's best global green brands. 

Auto brands made eight of the top 21 on the list on the Interbrand study. 

VW is No. 4, with Honda, Johnson&Johnson and Toyota in the top three spots. 

Volkswagen officials announced in December that they reached an important milestone as the first U.S. auto manufacturer to obtain LEED Platinum Certification—the nation's top green building standard. 

LEED certification is an internationally recognized green building certification system developed by the U.S. Green Building Council in March of 2000.

At that time, leaders said that they began planning for an environmentally friendly building in the design stages, which helped them achieve the platinum status. He also said it was a cost-effective way to implement the green standards.

LEED, which stands for Leadership in Energy and Environmental Design, provides building owners and operators with a framework for identifying and implementing practical and measurable green building design, construction, operations and maintenance solutions.  

The ultra-clean paint shop alone will save 50 million gallons of water in 10 years, leaders said.

The Volkswagen Academy was also certified by the U.S. Green Building Council as a LEED Platinum facility.

According to the Interbrand study, VW wants to be the most sustainable automotive company by 2018. 

The company aims to increase fuel efficiency for every new vehicle generation by 10 to 15 percent, also according to Interbrand. 

VW leaders have said their green efforts go beyond green to blue. "Think Blue" is the name of VW's sustainability program.

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