Sirius XM Radio (NASDAQ:SIRI) and Volkswagen of America jointly announced this morning that customers who purchase pre-owned Volkswagen vehicles that are equipped with factory installed satellite radios will now be offered free 3-month trial subscriptions to Sirius XM Radio. This new promotion will be made available to customers at every single Volkswagen dealership across the United States.
Customers now buying pre-owned Volkswagen vehicles, and non-VW vehicles from participating Volkswagen dealerships, can be assured of getting best-in-class audio entertainment at the touch of a button. The list of dealers across the country making SiriusXM available to all their pre-owned vehicle customers continues to grow, and we are proud that Volkswagen sees the value of giving their customers a 3-month SiriusXM subscription.”
– Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing and Retail Sales, SiriusXM Radio
Additionally, participating Volkswagen dealerships will also be offering free 3-month SiriusXM Radio trial subscriptions to customers purchasing non-Volkswagon branded pre-owned vehicles which feature factory-installed satellite radios.
Volkswagen is pleased to offer our customers in-vehicle entertainment such as SiriusXM. We are also committed to supporting the ability of our dealers to offer their customers the most attractive selection of vehicles with the latest features. The SiriusXM pre-owned program allows Volkswagen dealers to effectively demonstrate satellite radio to their used car customers and the 3-month subscription is a core pillar of our new WorldAuto pre-owned vehicle program that will launch at Volkswagen dealerships nationwide in October.
– Scott Weitzman, General Manager, Used Vehicle Operations, Volkswagen of America
Volkswagen of America will continue offering customers purchasing new satellite radio-equipped Volkswagen vehicles free 3-month trial subscriptions to SiriusXM Radio.
Courtesy of Satellite Radio Playground
No comments:
Post a Comment